We were approached by a client who needed a new logo for their rock band, The Converters. The Client The Converters are a local rock band with roots in classic rock, blues, and biker rock. Their lead singer is known to say “Not bad for a garage band”… They have a wide demographic for their…
A case study in the responsiveness of social media marketing using generative A.I. tools Today, the leader of one of the largest private military organizations in the world, Yevgeny Prigozhin, was reported to have died in a plane crash North of Moscow. What does this have to do with digital marketing? Good question. Did you…
As part of the UX/UI Design course, students were tasked with conducting a case study of a local coffee shop. We applied concepts such as analytics & research to identify the client persona, customer persona, affordances & limitations, white space, User Centered Design, and other UX/UI principles. Building on this information, we were to create…
Objective: Our objective was to create a wayfinding system for the GMW Department at NEIT. We identified the wayfinding path from start to finish including nodes along the path. It was clear that after the first couple of nodes, users were presented with overwhelming choices at the lobby. This confusion point is where we decided to create a…
Background: Our objective was to create a wayfinding system for visitors to the GMW Department at NEIT. We needed to identify the current wayfinding path from start to finish including all nodes. During this process, we needed to identify possible areas of improvement, as our intent was to improve the experience for any visitors to…
